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DAVID J. RODECKER
Founder and CTO
DAVID has been involved with high-technology companies for over a decade. David led technology development at Interchange Corporation launching local.com which became the fastest growing local search destination hitting 4.4MM unique visitors in 3 months. Over 6 years, David held key senior positions at Interchange which IPO’d in 2004, raising $22MM. As a founding partner at Mail2World he created an email service, establishing its use to 6.5MM hosted mailboxes in 3 with clients ICQ, iVillage, EsMas and NetIdentity. David has appeared on CNBC and TechTV evangelizing web-hosted software services. At PIMCO, the world’s largest manager of fixed income portfolios, David led the implementation of a high-capacity electronic exchange, which conducted over $1.2 trillion dollars in trades during its first year. David has also consulted as a technical analyst to Fortune 500 companies. David graduated Engineering from the University of Southern California as a Phi Kappa Phi scholar and holds an MS degree in Biomathematics from the University of California, Los Angeles.
Davids Blogs:
VICTOR E. PENAN
Senior Advisor
VICTOR is an entrepreneur and lawyer with extensive experience in corporate business formation and planning, and the facilitation of M&A transactions and strategic alliances. He founded Great Circle Consulting Group, which provides strategic planning services to a wide array of clients. He has held senior management positions in many industries, including an internet portal start-up. Victor was a founder, COO and CFO of Mortgage Banker’s Acceptance Company and a founder and COO of Lightflex America, Inc., a cinematographic product marketing and distribution firm. He orchestrated and made several formal presentations to the Academy of Motion Picture Arts & Sciences which resulted in an Academy Award for the Lightflex System. He is a member of the Board of Trustees of Temple Bat Yahm, the Board of Directors of The Movie Foundation and Imago Film Productions, Inc. He has served on the Board of Harbor View Hills South Homeowners Association, Denver Crime Stoppers and numerous private companies. Victor received his J.D. from the Washington College of Law, American University and his B.A. in Political Science from Tufts University. He is a member of the District of Columbia Bar and is licensed as a California Real Estate Broker.
BRYAN S. HALL
Director of Customer Experience
BRYAN has worked in the field of customer service for over 12 years. Beginning with Public Storage, Bryan developed his service and leadership skills as his career progressed through various positions with industry leaders including; the Regional Customer Care Manager for Hosting.com (an Allegiance Telecom Company), National Customer Care Manager for Napster and Director of Customer Satisfaction for JPS Surface Solutions. Influenced by personal experience as well as various training and certification programs by companies like Maritz, Eliant, Shaw Learning Academy, and Dale Carnegie, Bryan developed a unique service philosophy that has proven to be a strong asset. With a successful history of improving the “customer experience” and increasing customer retention, Bryan has established himself as a true leader in customer service.
MICHAEL A. OREFICE
Director of Marketing
MICHAEL has been involved with technology companies for over 15 years in a wide variety of positions in areas of marketing and finance. He has worked for the two largest wireless telecommunications companies in America: AT&T and Verizon Wireless. Most recently, Michael has been active in the domain and internet space. He spent time working for SALU, Inc, operator of SkinStore.com and SensiClear.com. He is also owner/operator of over 2,000 domains and founder of the website Alt Energy Station, a site dedicated to promoting and educating people about the importance of alternative and renewable energy. Prior to his business experience, Michael was active in politics and served in the administration of President George H. W. Bush. Michael has a B.A. in political science from American University and an M.B.A. from George Washington University, both in Washington, DC. He also successfully completed an executive management program at the University of Pennsylvania, Wharton School of Business.
STEVE WIIDEMAN
SEO Expert
STEVE is acclaimed for being an industry leading Search Engine Optimization (SEO) Expert. For over a decade, Steve has helped organizations be successful on the Internet. He has worked with small businesses and Fortune 100 organizations; he has managed million-dollar pay-per-click budgets and turned brick and mortar businesses into Internet profit machines. Wiideman has been featured in a number of popular publications including; Response Magazine, CNNMoney.com, FranTrends Magazine and Entrepreneur Magazine. Steve has released a number of online publications and eBooks on the subject of Search Engine Optimization. The two most popular eBooks are SEO Blog Optimization and The Four Layers of the SEO Model: How to Rank Higher in the Search Engines.
Prior to joining Relevant Ads, Wiideman provided SEM and SEO support for a number of online destinations and corporate entities, including; Disneyland.com, AdventuresByDisney.com, Expedia.com, venues of Paciolan (a Ticketmaster Company), IBM and PacifiCare and many others.
Wiideman holds a Bachelor of Science Degree in E-Business Management, encompassing web/graphic design, computer networking, electronic commerce, web programming, account management, and leadership. Considered a leader in the search engine marketing community, Wiideman is best known for his skills in organic/natural search engine optimization and pay-per-click (PPC) sponsored ad optimization. His website, Top 10 SEO Tips is a popular destination for people wanting to learn more about SEO.
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