Meet the experts behind Relevant Ads
STEVE YEICH
Chief Executive Officer
STEVE has been leading technology businesses for over a decade. Prior to Relevant Ads, he was General Manager of Oversee.net’s Registrar and Aftermarket business unit with operations in Los Angeles, Portland and Pompano Beach. Steve was one of the early pioneers in Local Search at Overture and Yahoo! where he was VP and GM of the Local Search business unit. In this position, he and his team launched the world’s first pay-per-click advertising platform designed for local businesses. Steve has also held executive-level product, marketing and business development positions at Matrix Net Systems (acquired by Keynote Systems), eRealty (acquired by Prudential Real Estate) and Printrak International (acquired by Motorola). Early in his career, Steve was an Engagement Manager at McKinsey & Company. Steve holds a bachelor’s degree from Penn State University and an MBA from Harvard Business School.
Meet the Key Accounts and Business Development Teams »
DAVID J RODECKER
Founder and CTO
DAVID has been involved with high-technology companies for over a decade. David led technology development at Interchange Corporation, launching local.com which became the fastest growing local search destination hitting 4.4MM unique visitors in 3 months. Over 6 years, David held key senior positions at Interchange which IPO’d in 2004, raising $22MM. As a founding partner at Mail2World, he created an e-mail service, establishing its use to 6.5MM hosted mailboxes in 3 with clients ICQ, iVillage, EsMas and NetIdentity. David has appeared on CNBC and TechTV evangelizing Web-hosted software services. At PIMCO, the world’s largest manager of fixed income portfolios, David led the implementation of a high-capacity electronic exchange, which conducted over $1.2 trillion dollars in trades during its first year. David has also consulted as a technical analyst to Fortune 500 companies. David graduated with an Engineering degree from the University of Southern California as a Phi Kappa Phi scholar and holds an MS degree in Biomathematics from the University of California, Los Angeles.
David’s Blogs:
MAT ESTRADA
VP Finance and Administration
MAT has been involved in the financial leadership of numerous start-ups. He has been integral in the establishment of processes and financial planning in helping make start-ups succeed. Earlier in his career he was involved in several larger corporations. Mat was CFO of Alzheimer’s Association and Human Relations & Payroll Director at UPS. Mat holds a bachelor’s degree from UCLA and an MBA from USC’s Marshall Business School.
Meet the Finance & Administration Team »
DAN NELSON
VP of Sales
Started:August, 2009
DAN joined Relevant Ads Inc. as General Sales Manager in August 2009. Since that time he has completely re-shaped and re-focused the organization to better serve direct sales efforts nationally. He has helped the business grow to become the 113th fastest growing company as rated by Inc. 500 magazine in 2011.
Dan graduated in the top 2% of his class from Chapman University and gained a BS in Marketing and Management. He has worked closely with Relevant Ads on outside reseller programs and managed 24 successful reseller-ships around the OC and LA areas for the past 4 years.
ANDREA BEIDL
Director of Customer Service
Started:April 2011
ANDREA has a background in customer service and process improvement as well as training and development of teams and companies. Her most recent position was as Regional Customer Service Manager of the western region for Iron Mountain Records Management. There she partnered with local sales and management teams as well as the North America Account Management and Customer Service and IT teams. In the past, she has implemented many new system enhancements through company and personal initiatives. She believes that great partnerships are created by playing a role in the growth and success of individuals, teams and companies.
Meet the Customer Experience Team »
TERRY WALL
Director of Business Development
TERRY has nearly 30 years of marketing, advertising and sales experience, having worked at senior levels with some of the most venerable names in publishing, travel and hospitality. More recently, Terry served in senior management positions with Eastern Airlines, Norwegian Cruise and Royal Viking Lines, Reed-Elsevier, Weider Publishing and Entrepreneur Media, among others.
Favorite Quote: “You never get a second chance to make a first impression.”
LAURE MULLER
Director of Project Management
Started:April, 2010
LAURE brings over 11 years of Internet marketing and management experience to the company. She is in charge of organizing projects and her objective is to produce high-quality solutions and new initiatives that bring value to the customers. Laure also brings expert understanding of search engine marketing (SEM), pay-per-click (PPC) and search engine optimization (SEO) to Relevant Ads. Before she came to Relevant Ads she was accountable for the management of the PPC campaign for one of the top ten health websites. Laure holds a Master’s Degree in Marketing from the University USTL of Lille, France and a Bachelor of Science Degree from the University Louis Pasteur of Strasbourg, France.
JEREMY AUESTAD
Director of Marketing
Started: February 2009
JEREMY brings creativity, in-depth mastery of local SEO and local search product knowledge to bear in his role at Local Splash—knowledge he accumulated during his steady rise through the ranks since joining the company. He earned his BA in marketing from Columbus State University in Columbus, GA. He is a die-hard Auburn Tiger football fan.
Favorite quote: “The future’s uncertain and the end is always near… Let it roll, baby, roll!” -Jim Morrison
NINAD PANDIT
Director of Operations
Started: August 2011
NINAD has a background in operations, business development, and customer service. He is responsible for increasing company efficiency through process and procedure development and improvement. Ninad believes in teamwork and taking initiative in his role as an inter-departmental liaison. Prior to Local Splash, he was Director of Sales and Customer Service at School Loans Corporation where he worked with major national banks such as Wachovia and Bank of America. Ninad holds a Bachelor’s Degree from the University of California, Los Angeles (UCLA). He is a sports enthusiast and currently participates in various softball, dodgeball and kickball leagues.
Get to know Ninad, watch his Meet the Local Splash Team episode here!
GOOGLE ADWORDS QUALIFIED TEAM MEMBERS
Relevant Ads has a number of Google AdWords Qualified professionals who have demonstrated expert status in Google AdWords by taking and passing both the Advertising Fundamentals exam and one advanced-level exam. These individuals have received a Google-branded certificate in order to showcase their AdWords skills and knowledge.
The benefits to gaining Google AdWords Certification include:
- Improved knowledge of practical application of AdWords tools
- Globally recognized stamp of approval certifying essential AdWords knowledge
- The ability to display specialist knowledge through advanced exams covering search, display, reporting & analysis
