Meet the experts behind Relevant Ads
STEVE YEICH
Chief Executive Officer
STEVE has been leading technology businesses for over a decade. Prior to Relevant Ads, he was General Manager of Oversee.net’s Registrar and Aftermarket business unit with operations inLos Angeles,Portland andPompano Beach. Steve was one of the early pioneers in Local Search at Overture and Yahoo! where he was VP and GM of the Local Search business unit. In this position, he and his team launched the world’s first pay-per-click advertising platform designed for local businesses. Steve has also held executive-level product, marketing and business development positions at Matrix Net Systems (acquired by Keynote Systems), eRealty (acquired by Prudential Real Estate) and Printrak International (acquired by Motorola). Early in his career, Steve was an Engagement Manager at McKinsey & Company. Steve holds a bachelor’s degree fromPennStateUniversity and an MBA fromHarvardBusinessSchool.
DAVID RODECKER
Founder and CTO
DAVID has been involved with high-technology companies for over a decade. David led technology development at Interchange Corporation, launching local.com which became the fastest growing local search destination hitting 4.4MM unique visitors in 3 months. Over 6 years, David held key senior positions at Interchange which IPO’d in 2004, raising $22MM. As a founding partner at Mail2World, he created an e-mail service, establishing its use to 6.5MM hosted mailboxes in 3 with clients ICQ, iVillage, EsMas and NetIdentity. David has appeared on CNBC and TechTV evangelizing Web-hosted software services. At PIMCO, the world’s largest manager of fixed income portfolios, David led the implementation of a high-capacity electronic exchange, which conducted over $1.2 trillion dollars in trades during its first year. David has also consulted as a technical analyst to Fortune 500 companies. David graduated with an Engineering degree from theUniversity ofSouthern California as a Phi Kappa Phi scholar and holds an MS degree in Biomathematics from theUniversity ofCalifornia,Los Angeles.
David’s Blogs:
MAT ESTRADA
VP Finance and Administration
MAT has been involved in the financial leadership of numerous start-ups. He has been integral in the establishment of processes and financial planning in helping make start-ups succeed. Earlier in his career he was involved in several larger corporations. Mat was CFO of Alzheimer’s Association and Human Relations & Payroll Director at UPS. Mat holds a bachelor’s degree from UCLA and an MBA from USC’sMarshallBusinessSchool.
Dan Leibson
SEO Manager
Dan has been working in the web marketing space for over 4 years and has had a life long love affair with technology. His background is in SEO, web analytics, conversion rate optimization and social media. Dan came to Relevant Ads after an experiment working on the internal marketing team of a large, traditional corporation. He prefers the startup world. He holds a Bachelor of Science degree from California State University, Long Beach.
Dan’s Blog:
www.danleibson.com
Google Analytics Certification:
Inbound Marketing Certification
Certification Achievements
