Category Archives: Blog

Rich Snippets, Microdata and Schema.org

Do you use Schema.org microdata in your HTML? If you don’t you are missing out. In addition to helping lay the groundwork for semantic search (link to previous semantic search article), Schema.org offers ways for you to get rich snippets. … Continue reading

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Closing out vs Claiming Listings

Legacy dupes. What to do with previously owned listings that you see ranking? The listing has the same address, but a different business name and phone, tempting you to claim it. You often see business listings with outdated or erroneous … Continue reading

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