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DAVID J. RODECKER
Founder and CTO
DAVID has been involved with high-technology companies for over a decade. David led technology development at Interchange Corporation launching local.com which became the fastest growing local search destination hitting 4.4MM unique visitors in 3 months. Over 6 years, David held key senior positions at Interchange which IPO’d in 2004, raising $22MM. As a founding partner at Mail2World he created an email service, establishing its use to 6.5MM hosted mailboxes in 3 with clients ICQ, iVillage, EsMas and NetIdentity. David has appeared on CNBC and TechTV evangelizing web-hosted software services. At PIMCO, the world’s largest manager of fixed income portfolios, David led the implementation of a high-capacity electronic exchange, which conducted over $1.2 trillion dollars in trades during its first year. David has also consulted as a technical analyst to Fortune 500 companies. David graduated Engineering from the University of Southern California as a Phi Kappa Phi scholar and holds an MS degree in Biomathematics from the University of California, Los Angeles.
Davids Blogs:
MICHAEL V. ROSENTHAL
COO
MICHAEL has more than 20 years of progressive Operations, Finance, and Marketing
experience in technology companies, mostly in the wireless telecom space. He served
as President and COO of Kelley Technologies, a technology company serving the telecommunications
and audio/visual needs of the gaming industry. Prior to that, he served as CFO of
Kelley’s parent company, playing a key role in the Kelley acquisition and successfully
raising capital. Michael also served as CFO for EdgeFocus, Inc., a start-up wireless
broadband company which offered high-speed wireless broadband internet to apartment
residents. EdgeFocus was sold to MDU Logix. Michael was VP/GM of the Texas Region
for Cellular One, now part of AT&T Wireless. Under his leadership, the Texas Region
produced nearly 200% of planning targets. Michael had P&L accountability and an
annual EBITDA budget over $85 million while managing over 100 employees. Michael
served in a number of positions over 9 years with PrimeCo PCS and AirTouch Cellular,
both now Verizon Wireless. These included Executive Director of Corporate Development
(M&A), Finance Director, Director of Product Development, etc. He has served on
the Board of Directors of two companies, one public, one private, as well as on
two Homeowner’s Association boards. Michael received a M.B.A. in Finance from The
W.P. Carey School at Arizona State University and a M.A. in Telecommunications from
George Washington University. In addition, he received a B.S. in Economics from
Arizona State University. He also successfully completed the Stanford University
Executive Program in Advanced Management. The internet has been an interest and
hobby for Michael. Puppy Care is one of his personal web sites.
VICTOR E. PENAN
Senior Advisor
VICTOR is an entrepreneur and lawyer with extensive experience in corporate business formation and planning, and the facilitation of M&A transactions and strategic alliances. He founded Great Circle Consulting Group, which provides strategic planning services to a wide array of clients. He has held senior management positions in many industries, including an internet portal start-up. Victor was a founder, COO and CFO of Mortgage Banker’s Acceptance Company and a founder and COO of Lightflex America, Inc., a cinematographic product marketing and distribution firm. He orchestrated and made several formal presentations to the Academy of Motion Picture Arts & Sciences which resulted in an Academy Award for the Lightflex System. He is a member of the Board of Trustees of Temple Bat Yahm, the Board of Directors of The Movie Foundation and Imago Film Productions, Inc. He has served on the Board of Harbor View Hills South Homeowners Association, Denver Crime Stoppers and numerous private companies. Victor received his J.D. from the Washington College of Law, American University and his B.A. in Political Science from Tufts University. He is a member of the District of Columbia Bar and is licensed as a California Real Estate Broker.
MICHAEL A. OREFICE
Director of Marketing
MICHAEL has been involved with technology companies for over 15 years in a wide variety of positions in areas of marketing and finance. He has worked for the two largest wireless telecommunications companies in America: AT&T and Verizon Wireless. Most recently, Michael has been active in the domain and internet space. He spent time working for SALU, Inc, operator of SkinStore.com and SensiClear.com. He is also owner/operator of over 2,000 domains and founder of the website Alt Energy Station, a site dedicated to promoting and educating people about the importance of alternative and renewable energy. Prior to his business experience, Michael was active in politics and served in the administration of President George H. W. Bush. Michael has a B.A. in political science from American University and an M.B.A. from George Washington University, both in Washington, DC. He also successfully completed an executive management program at the University of Pennsylvania, Wharton School of Business.
STEVE WIIDEMAN
SEO Expert
STEVE is acclaimed for being an industry leading Search Engine Optimization (SEO) Expert. For over a decade, Steve has helped organizations be successful on the Internet. He has worked with small businesses and Fortune 100 organizations; he has managed million-dollar pay-per-click budgets and turned brick and mortar businesses into Internet profit machines. Wiideman has been featured in a number of popular publications including; Response Magazine, CNNMoney.com, FranTrends Magazine and Entrepreneur Magazine. Steve has released a number of online publications and eBooks on the subject of Search Engine Optimization. The two most popular eBooks are SEO Blog Optimization and The Four Layers of the SEO Model: How to Rank Higher in the Search Engines.
Prior to joining Relevant Ads, Wiideman provided SEM and SEO support for a number of online destinations and corporate entities, including; Disneyland.com, AdventuresByDisney.com, Expedia.com, venues of Paciolan (a Ticketmaster Company), IBM and PacifiCare and many others.
Wiideman holds a Bachelor of Science Degree in E-Business Management, encompassing web/graphic design, computer networking, electronic commerce, web programming, account management, and leadership. Considered a leader in the search engine marketing community, Wiideman is best known for his skills in organic/natural search engine optimization and pay-per-click (PPC) sponsored ad optimization. His website, Top 10 SEO Tips is a popular destination for people wanting to learn more about SEO.
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