Local Search Statistics - Be Found Today

Search is the ultimate utility that nearly everyone uses on a regular basis.

• Over 80% percent of internet traffic begins at the search engine¹; even more compelling is that even when users know the brand or service that they're looking for users prefer to find it through a search engine rather than typing in the URL into the browser².
• 73% of users perform searches several times a week.
• Local search and local results are integral to all major search engines.
• 81% of users begin their internet experience at the search engine. Amazing statistic; even when users know where they want to go, they still type in the query!

Being found in the search results is crucial. Google is used for over 60% of the searches performed in the U.S. according to a comprehensive study by comScore in 2006³.

Google's driving about 73% of aggregate B2C sales⁴. Also noteworthy is that their market share is relatively flat, demonstrating the Google's authority is not in question anytime soon.

Organic Value:

A recent survey by Enquiro analyzed click-through rate (CTR) by position for B2B sites. Overall, 74% of business searchers click on an organic listing, versus the 19% on a paid listing. This data is fairly consistent with past eye tracking (or heat map) studies that show where people tend to focus on a search results page.

Search Statistics:

¹A Harris Interactive poll said that once online, 80 percent of internet traffic begins at a search engine.
²A DoubleClick study reported that 41 percent of web users find brands through search rather than just typing a URL into their browser.
³comScore, 2006. Statistic is calculated as compared to the top 10 search destinations. See complete paper summary: Search-Fact-Pack-2006.pdf
⁴A study performed by the Rimm-Kaufman Group, July 2007. Sampling of about 100 B2C advertising businesses amoung the top 500 internet retailers.

About RelevantAds:

RelevantAds gets local businesses online (as shown on Google).  Read more about our company, ethics and policy.

You can read more about our Google search programming expertise in our website and on our CEO’s blog: Programming Search Engines.