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Archive for March, 2013

  • Rich Snippets, Microdata and Schema.org

    By Dave Rodecker on March 29, 2013
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    Do you use Schema.org microdata in your HTML? If you don’t you are missing out. In addition to helping lay the groundwork for semantic search (link to previous semantic search article), Schema.org offers ways for you to get rich snippets. A rich snippet is a way that search engines display your meta data on a SERP. There are numerous types […]
  • Closing out vs Claiming Listings

    By Christian Teupe on March 20, 2013
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    Legacy dupes. What to do with previously owned listings that you see ranking? The listing has the same address, but a different business name and phone, tempting you to claim it. You often see business listings with outdated or erroneous data, duplicates created by users, or split listing caused by acquisitions.  Should you claim these listings that once belonged to […]