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Author archive for Dave Rodecker

  • Vivint: Relevant Ads is “Value, Pure and Simple.”

    By Dave Rodecker on October 28, 2013
    Vivint started by knocking on doors. Beginning with home security systems in Utah, Vivint expanded as they grew, adding energy management, home automation and most recently, solar energy to the services they offer. Today, with over five thousand employees nationwide, Vivint still knocks on doors in the neighborhood, but they also make use of online marketing. When the decision was […]
  • New Review and Price Filter for Google Local Carousel

    By Dave Rodecker on October 8, 2013
    Recently we noticed a new filter on search results pages where a Google local carousel is displayed: Now that you can filter Google local search results by price and rating, the value of being ranked first has gone down. Combine that with eye tracking studies done with Google carousel, and I can’t help but ask: is traditional local search ranking on […]
  • Rich Snippets, Microdata and

    By Dave Rodecker on March 29, 2013
    Do you use microdata in your HTML? If you don’t you are missing out. In addition to helping lay the groundwork for semantic search (link to previous semantic search article), offers ways for you to get rich snippets. A rich snippet is a way that search engines display your meta data on a SERP. There are numerous types […]