Owner Vincent Alfano relied on word of mouth and traditional advertising to generate business and referrals. Initially, he tried automated local SEO some pay per click advertising, with less-than-stellar results.
Vincent Alfano turned to Relevant Ads’ account management team for help, and they suggested moving from a strictly automated approach to a managed pay per click advertising program to help drive traffic to Expert Furniture Restoration’s website and directory listings and track referrals more effectively.
Through Relevant Ads’ manual optimization strategy, combined with an increase in PPC spend, Expert Furniture Restoration has seen its click-through-rate more than double. Owner Vincent Alfano says, “Relevant Ads has greatly helped me increase my business.”
While Vincent Alfano continues to use Relevant Ads to attract new customers and generate referrals, it’s the personal touch that makes the difference for him. “My Relevant Ads manager has been very valuable,” adds Vincent Alfano. “Instead of frustration, I know I have someone that I can call on to help. As a result, I am planning to expand my marketing efforts using Relevant Ads as a marketing partner.”