Relevant Ads joined the 30 vendors and 450 dealers who attended the Mitel Business Partner Conference (BPC) at The Westin Diplomat Resort & Spa in Hollywood, Florida from June 25th to 27th. Mitel is a global provider of business communications and collaboration software and services. The conference provided an opportunity for attendees to network, collaborate, and become more familiar with the company’s solutions.

                    
As a Mitel approved vendor, Relevant Ads provides Mitel dealers with high rankings for relevant keywords (e.g., office phone systems, digital phone solutions, virtualization) in their industry. “I like that the agenda allowed for time to network with the Mitel executive team and individual dealers. We were able to draw a lot of attention to our booth by giving out some great raffle prizes. Relevant Ads’ introduction at the 2013 Mitel BPC was a complete success,” says Andre Haynes, Director of Sales at Relevant Ads.

                        Some notable agenda items included the several product introduction breakout sessions and a book signing by speaker Kerry Bodine, Vice President and Principal Analyst from Forrester’s customer experience research practice. Topics discussed during the different sessions included competitive selling strategies and how to win with virtualization.

During one of the general sessions, Mitel also announced their commitment to the Zero Moment of Truth (ZMOT) marketing strategy. The ZMOT strategy centers around the idea that shoppers are taking advantage of the many resources available to them, to become more active in product and service research before they decide to purchase. If a company can “zero in” on those decision-making moments, marketing efforts can become more effective in their execution.

The Relevant Ads’ marketing team shares a similar commitment to the ZMOT strategy. Relevant Ads’ Enterprise Account Manager David Olivieri comments, “By utilizing the local search products and services our company provides, clients are continually being able to capitalize on those zero moments of truth. Forming a business partnership and a personal relationship with a brand like Mitel has increased the exposure of Relevant Ads to the United States and Canada. We look forward to working with all of the Value Added Resellers under their umbrella for years to come.”