Relevant Ads’ SEO Manager, Dan Leibson will be giving an upcoming webinar about The Complicated World of Local Search. This webinar is being sponsored by SEMPO. Dan has worked in the web marketing space for over five years. He will be sharing his knowledge of local search on Thursday, July 25, 2013 at 9:00 a.m. (PDT).
Agenda items include:
- The rapid growth of local search
- Dealing with an increasingly fragmented local search ecosystem
- Addressing all the parts of this fragmented ecosystem to leverage the full value that the increase in local search brings
- Developing a research/process methodology that is necessary to stay ahead in the rapidly changing and fragmented ecosystem
Benefits of attending:
The local web ecosystem is fragmented across local search, local organic search, and mobile.
These topics are broken down further by complicated local search ranking factors, mobile operating systems, and apps that are critical to local discovery.
It is becoming more important to optimize all these local search channels in order to properly leverage the value of the new hyperlocal web. Because these areas aren’t as mature as the PPC or traditional SEO space and because of the rapidly changing nature of popular mediums, it is critical to implement internal processes in order to stay ahead of all the changes.
There will be a Q&A session at the end of the presentation for those who are interested in delving further into these topics. Attendees can also ask questions during the webinar by tweeting @DanLeibson, #WorldofLocalSearch.
How to sign up:
The webinar is free for SEMPO members, and $15.00 for non-members. Register for this event here.